Advanced Campaign Planning and Implementation (Skills-based Advocacy Training – Part 2)

Take your advocacy to the next level with this workshop. Topics covered will include issue research, coalition development, messaging for the public and elected officials, and using data to support your policy goals – all in the context of actual ongoing campaigns in the St. Louis area and statewide.

After the workshop, participants will be able to:

  • Explain, in general terms, how advocates can impact public policy
  • Describe and discuss actual ongoing advocacy campaigns in the St. Louis area and statewide
  • Conduct advocacy campaign tasks, such as
    • Research an issue
    • Identify specific policy goals
    • Assemble a community coalition
    • Design/disseminate a messaging campaign
    • Meet with elected officials
    • Analyze/utilize data
  • Pick up the phone and discuss strategy/challenges with other advocates

Facilitators:

  • Taylor March (Trailnet): directs Trailnet’s walking, biking, and transit advocacy campaigns, policy work, and educational campaigns. Taylor’s work centers on the framework that infrastructure solutions are the most effective way to eliminate traffic fatalities on our streets, and having a plan for where infrastructure changes are needed is essential for St. Louis. Taylor is a League-Certified Cycling Instructor, has worked with car-free commuting initiatives and education campaigns that target infrastructure planning and community outreach. His past work with Trailnet’s Safe Routes to School Program leveraged parental and community involvement to promote and support physical activity. Before joining Trailnet, Taylor worked as a photovoltaic solar designer and project manager, and his passion for engineering, infrastructure, and the environment inform his work on public policy at Trailnet. Taylor is a full time bicycling, bus transit, and walking commuter and a League-Certified Cycling Instructor. Taylor has years of previous experience as the service manager at bicycle shops, teaching weekly mechanics clinics, as well as well as holding certifications in bicycle frame building and design through the United Bicycle Institute in Ashland, Oregon.
  • Faye Paige Edwards (GirlTrek): Faye Paige Edwards is a community activist who has many roles. She is the Marketing Manager for AfricanAncestry.com, whose mission is to change the way African Americans seem themselves and Africa. She has been a Walking College Fellow and is now a mentor for America Walks. She also holds an BA, MA, MBA, Community Health Worker certification and NCBH Adult Mental Health First Aid Instructor certification.
    She has been an Organizer for GirlTrek — now the largest behavioral health movement for African American women in the country — since 2012 and is now on the GirlTrek National Advisory Council. She continues to grow the St Louis Metro GirlTrek Tteam, now more than 2,000 women committed to a daily 30 minute walk as radical act of self-care.
  • Kim Cella (Citizens for Modern Transit)
  • Ian Thomas (America Walks): Ian Thomas is the State and Local Program Director with America Walks. In this role, he develops and delivers education programs for advocates, professionals, and elected officials, about the benefits of walkable communities and strategies to create them.
    From 2000 until 2013, Ian served as the founding Executive Director of the PedNet Coalition of Columbia, MO. During this time, he developed one of the largest Walking School Bus programs in the country, coordinated a campaign that led to Columbia adopting the first “complete streets’ policy in Missouri, and was instrumental in reducing neighborhood speed limits.
    In 2013 and again in 2016 and 2019, Ian won election to the Columbia City Council, where he continues to advance healthy and walkable community policies. He is a member of Smart Growth America’s Local Leaders Council.

Note: This is a stand-alone workshop for Summit participants who already understand advocacy basics and wish to engage more deeply in actual campaigns, going forward. It is also the second of a two-part series for those are new to advocacy – Part 1 is on Tues., 2:15 – 3:45 pm.