Making Change: Creating a Campaign without Breaking the Bank

This presentation is part of the Law Enforcement: Partners in Safety and Engagement session.

Making change in your community can be expensive and cumbersome. Infrastructure, legal issues, policy issues, and multiple stakeholders can all derail well-intentioned efforts. This session will give you simple but effective strategies to create a campaign that cuts through these issues allowing you to reach your audience with a productive message. Attendees will learn simple, cost effective strategies that can be used alongside more complex changes in their community, how to leverage social media to launch a campaign, and how different media can be used to spread a message to a diverse population.

Presenter: Eric Snyder, Community Resource Officer, Ames Police Department