Harnessing The Right Whys: How Simple Science and Branding Insights Can Motivate a Lifetime of Walking Among Non-Walkers

Thursday October 29, 10:15 – 11:45am

Leveraging insights from marketing principles and science related to decision making and rewards, this interactive presentation will discuss the reasons and research behind why walking should be branded in more strategic ways to get optimal interest, engagement, and behavioral sustainability.

Moderator: Michelle Segar, PhD, Director, Sport, Health, and Activity Research and Policy (SHARP) Center, University of Michigan